11 Branding Mistakes that Make You Look Like a Rookie & Lose Sales Get the FREE eBook here

7 Questions to Ask When You Get Stuck

By Logan 3 Comments
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A funny thing happened to me on the way to my computer the other day. I got stuck. No, not in the literal sense. More in the "what the hell am I going to write about today?" sense. There I was, mid-stride between my kitchen and my make-shift home office, cup of tea in hand and an ignorant, blank stare on my face. You know those scenes from the first season of the TV show "Chuck" where all hell is breaking loose around him, and Chuck gets this panicked look on his face that says "omg, omg, OMG! What do I do?" Yeah, it was kinda like that, except without the "flash." (OK, everyone on three, 1, 2, 3, "STAY IN THE CAR!" - If you have NO idea what I'm talking about here, go watch "Chuck." You'll laugh 'till your sides hurt. And yes, I am a nerd. Isn't everyone?) Anyway, where was I? Oh yeah, stuck. So after the initial panic subsided, I sat down to think about what I was going to DO about being stuck. I read a ton of posts on … [Read more...]

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Filed Under: Random Thoughts

How to Create an Irresistible Brand when YOU are the Product

By Logan Leave a Comment
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You've been hunting around online looking for marketing advice on how to build your business and attract more customers. As you read blog after blog, and download eBooks, podcasts, and videos, you start noticing a pattern. Everything you read or hear seems to say the same thing. "It's all about the brand." OK first of all, what the hell does that mean, and how are you supposed to deal with branding when YOU are the "product" people buy? I mean big, glitzy branding campaigns might be great for big corporations that sell products, but what do you do when all you sell is your knowledge and experience? Good questions to be sure. What I'm about to reveal is how you can take your own unique mojo – that "thing" that makes you YOU – and turn it into a brand that's irresistible to the audience (or customers) that you want to attract. Before I do that though, let's get a few important ground rules out of the way. First, let's cover some basics Let me start by saying that … [Read more...]

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Filed Under: Rockstar Branding Tagged With: ,

101 Ways to Make Your e-Book Sexy

By Logan 27 Comments
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Congratulations, you've done it. You've finally finished writing that eBook you swore you'd make to help your audience with a problem you see all too often. Now what? Well, now that the writing is done, you need to pull it all together in a nice layout and get it ready for distribution. But what's the best way to do that? Is there any "tricks of the trade" when it comes to eBook design? How do you create an eBook layout that's both appealing and easy to navigate all at the same time? OK, first of all B-R-E-A-T-H-E. Repeat after me: "it's going to be OK." There, feel better? Cool. Now on to the good stuff... I'm about to give you a whole bunch of ideas on how you can make your eBook appealing, glamorous, and downright sexy. 101 ideas to be exact. Some are super easy, others require a little more effort - but all of them will help you produce a more interesting eBook for your audience. So go grab a drink, get comfortable, and get ready for a bunch of tips, tricks, … [Read more...]

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Filed Under: Design & Creativity Tagged With: , , ,

Giving Your Audience The Best You Have

By Logan 2 Comments
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Have you settled for "good enough?" Many entrepreneurs and bloggers reach a point where they're willing to accept less than their best in an effort to be more productive. Either they slap something together quick to get it online, or they take something they've put hours of work into creating and pay little attention to it's presentation. Sad isn't it? I find it ironic that the very people that say they sell quality products, provide stellar services, or only write the best content for their audience are so willing to give less than their best in other areas of their business. Take, for example, the service provider that claims to be an expert, yet is inconsistent in their follow-up. The consultant who brags about the results they help you achieve, yet is lousy at returning calls and e-mails in a timely fashion. Or the blogger who writes powerful content yet is sloppy in their presentation, slapping it online in an amateur layout thinking "good enough." We're … [Read more...]

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Filed Under: Marketing, Small Business, Social Media Tagged With: , , ,