Who, specifically, is your audience? One of the most critical factors for any brand's success is its ability to connect with its ideal audience. Step one in making that connection is researching your audience to learn as much about them as you possibly can. In this second episode of the Blog Branding Project, I show you how to gather some of this information by doing an example search, and talking about the results I found. You'll also find out whether the audience for this new blog will be mostly men, or mostly women. As always, I'd love your feedback and will be happy to answer your questions - just post them in the comments below. Signup for updates on this project To stay up to date with this project, and be notified when the new blog launches, enter your name and e-mail address below. Related Posts: Blog Branding Project – Final Episode Blog Branding Project – Episode 6 Blog Branding Project – Episode 5 Blog Branding Project – … [Read more...]
Blog Branding Project – Episode 1
Today is "day one" in our blog branding project. In this video, I introduce you to the project, talk about the inspiration for it, and work on developing a name for the blog. So enjoy the video, and feel free to post any questions in the comments below and I'll try to answer as many of them as I can in the next video. Copyblogger post I reference in the video: 125 Tips for Building an Irresistible Brand Signup below for updates on this project Enter your e-mail address below to receive updates about this project, be alerted when new episodes are posted, and get notified when the new blog gets launched. Previous posts in this series: Blog Branding Project – Final Episode Blog Branding Project – Episode 6 Blog Branding Project – Episode 5 Blog Branding Project – Episode 4 Blog Branding Project – Episode 3 Blog Branding Project – Episode 2 Want to Look Over My Shoulder as I Build a Brand? … [Read more...]
Want to Look Over My Shoulder as I Build a Brand?
How would you like to look over my shoulder as I create and brand a new blog? Get to see everything I'm doing, what I'm thinking, and follow along from concept to launch? You'd love to? Good! Let's do it. Watch the video below for the details, then sign up for e-mail updates on this project below. Sign up for updates on this project If you want to be kept up to date on this project, and be notified when the new site launches, enter your e-mail address in the form below. Related Posts: Blog Branding Project – Final Episode Blog Branding Project – Episode 6 Blog Branding Project – Episode 5 Blog Branding Project – Episode 4 Blog Branding Project – Episode 3 Blog Branding Project – Episode 2 Blog Branding Project – Episode 1 … [Read more...]
Into Nothingness I Stare
If you prefer, you can listen to my reading of the poem here. Into nothingness I stare, As I dare to seek the spark of inspiration that eludes my conscious mind. All in good time. But for now, creativity has fled my soul and gone I know not where. Into nothingness I stare, As the bare, white screen leers at me with laughing eyes. "Come defeat this emptiness, if to this challenge you can rise." It says, with taunting words that fill the air. Into nothingness I stare, And yet I'm aware of seedling ideas that pop up in a flash, But are gone in a dash. So it's back to "square one" with a sigh of despair. Into nothingness I stare, And glare at the unrelenting emptiness that confronts me. I sip my iced tea. And with determination, place fingertips on keys then lean forward in my chair. Into nothingness I stare, As my lair is disturbed by the glimmer of an idea that has wandered into my head. This blank page is dead. And … [Read more...]
When is Good Enough, Not Enough?
Admit it, you've wondered. When is "good," good enough? How do you know when you've put in enough effort, time and resources to launch your new (website, eBook, product, business, etc)? At what point do you call it "done" and get it up for sale, or published, or launched? How do you know that you've reached the point of launching your project, and aren't just being too lazy to work on it anymore? And what about all the tweaks, adjustments, refinements, and additions you want to make? At what point does good become good enough? A fine line to walk In many of the articles I write, I talk about the importance of never settling for "good enough" in any aspect of your business. I also talk about how mediocrity is a cancer that will diminish the value of what you do. But then there's the "Ready, Fire, Aim" philosophy. The "Ready, Fire, Aim" approach says you should just create something, launch it, and then fix it, tweak it, or edit it. Some have even started … [Read more...]
