Getting people to do what you ask, especially people who don't really know you, is hard. Unless you make it easy. Some of the biggest roadblocks that keep people from saying "yes" when you ask them to do something is that what you're asking is too involved, too complicated, takes too much time, or they don't know how. In other words, it's too hard to say yes. In order to get past those roadblocks, you need to compensate for three underlying factors that are present in every human being. 1. What's in it for me? You've probably heard marketing advice that says your marketing needs to answer the question "what's in it for me?" There's a reason that advice won't go away...because it's true. As people, we all have a certain amount of selfishness inside of us (some more than others). And one way that selfishness comes out is when we're asked to take action, we ask why. Why should I do this? What's in it for me? In fact, if you really dug deep into the human … [Read more...]