How far do you take your branding? Do you settle on a nice logo, catchy color scheme, a cool design, and call it good? Or do you immerse yourself completely in your brand like a truffle that's coated in chocolate? The more you can immerse everything you do in your brand, the more effective it will be. But just how far can you take your branding, and is it even possible to brand more than just your marketing? Good question. Let's look at your writing; something most people wouldn't think about branding. Is it possible to brand your writing? Absolutely. Successful authors know that in order to make their writing interesting, they need to develop their own writing style or voice that is unique to them. And once they settle on a style, all of their writing uses it. To put it simply, what they're doing is building a brand for their writing. Carrying your brand over to your writing helps you in several ways. It keeps your writing focused and on topic. By branding your … [Read more...]
