Who, specifically, is your audience?
One of the most critical factors for any brand’s success is its ability to connect with its ideal audience.
Step one in making that connection is researching your audience to learn as much about them as you possibly can.
In this second episode of the Blog Branding Project, I show you how to gather some of this information by doing an example search, and talking about the results I found. You’ll also find out whether the audience for this new blog will be mostly men, or mostly women.
As always, I’d love your feedback and will be happy to answer your questions – just post them in the comments below.
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