I meet a lot of stubborn entrepreneurs.
It always amazes me when a business owner insist on doing thing the way THEY want them done, when research shows their audience wants something else.
Or when a business owner has an idea, a color, or a design style THEY love, and decide to plow forward with it even though it’s exactly what their audience hates.
I blame ego.
In today’s video (episode four of the branding project), I talk about being flexible when building your brand, and the importance of knowing your competition.
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