Many of you may remember my post on Copyblogger where I talked about 125 Ways to Build an Irresistible Brand, and have also seen me use the term "irresistible" frequently when talking about building your own brand. But what is it, exactly, that makes a brand irresistible? In a word? Enchantment. I was fortunate enough to be one of the few people to receive an advance copy of Guy Kawasaki's new book Enchantment (Amazon affiliate link), and let me tell you . . . this book should be required reading for anyone wanting to build an irresistible brand in my opinion. Below, I'm including a short video review of the book as well, but here are some of the things I loved the most... First of all, I love the way the book reads. Its organization and flow is well thought out and makes the book both an effective learning tool and a blueprint for action. Better still, Guy doesn't just talk about the "what" and "how" of enchanting people; he also gives you the … [Read more...]