How many times have you seen a business name like "Fort Street Inc," "Jones & Brown" or "Johnson Enterprises?" Sure you have. In fact, you've probably even wondered what they do. So do their customers. Having a poorly planned name for your business, blog, or product can cause you to lose sales, miss opportunities, and even cause customers to form the wrong opinions of your product and its value. The name you give your business, blog, or product is a key factor in the success of your brand. Creating an effective name is an important step in the development of your brand. An effective name will connect with your audience, convey what you do, and set your brand up for success. Names like the ones above are too vague to be effective. Sure they'd work great as a "front" for some super-secret spy headquarters, but not for your business. Names that are "nondescript," like the ones above, hide what you do from the very people you … [Read more...]
