What does it take to "be awesome?"
If you’ve spent time reading advice on how to grow your audience, build a list, or have a popular blog, chances are you’ve seen the advice "be awesome" in there somewhere.
But what does that mean? How, exactly, can you "be awesome?"
Now maybe I’ve had my head under a rock, but it seems to me that there’s lots of people telling you to "be awesome" and not enough people showing you how.
So guess what? I’m going to do just that.
Introducing "The Art of Being Awesome"
In the coming weeks and months, I’m going to teach you the art of being awesome. I’ll be covering specific things you can do to stand out, get noticed, and get people to like you. I’ll even show you some of the steps I’ve used to connect with A-Listers when they had no idea who I was.
I’m calling this the "Art of Being Awesome" because it truly is an art when done right, and one that I’m going to help you master.
Alright, enough of the introductions. Let’s get to work…
The first rule of being awesome
What is the most important rule to remember when it comes to being awesome?
If you had to sit down and think about what it takes to be awesome, what would you say is the most important guideline to remember?
The answer is so simple most people completely overlook it.
If you want to "be awesome" the first thing you need to remember is this: It’s NEVER about you.
Check your ego at the door, hang up your selfish desires, and stop "looking out for number one."
If you want to be awesome, you need to stop focusing on you and focus on the needs of others instead. Help them reach their goals, solve their problems, and improve their lives.
Do that first and foremost in all situations. Every. Single. Time.
By putting the focus on others instead of yourself, you build a reputation for helping people – and that is the foundation to build your awesomeness on.
However, if you continue to focus on what you need and the goals you’re trying to achieve instead, you’ll gain a reputation as "that guy" that they only hear from when you want something – a leach that nobody likes.
Keep your focus on helping the people you want to connect with and your goals will take care of themselves.
The bottom line
Remember, if you want to "be awesome" the first thing you need to remember is that it’s NEVER about you. Your focus needs to be on helping people get what they want and need. And by making it about THEM instead of you, your audience and those you want to connect with can’t help seeing you as anything but awesome.
Your turn…
How has helping people caused you to further your own goals without even trying? Share your story in the comments below!
Hi Logan,
I agree with your post 110%. Being a servant to others is the most essential service you can offer. Rolling out the red carpet for your readers, commenting to them on your posts, and being an encouragement to them is so rewarding and precious.
Thank you for the great reminder.
The ‘it’s about them” lesson can be hard to learn. Great reminder – i look forward to the rest of your series.
Thank you for donating to the Customer Love for Japan fundraiser. I have been blown away by the kindness and generosity of folks who have helped. Being part of that project has been an “awesome” experience!
Hi Logan,
I agree with your criteria. Makes complete sense.
Probably hard for most biz owners to due without a struggle because no where along our journey to adulthood do many of us hear such a message. A growing group run around saying they are doing it, but are they? It’s usually, “next.” Or, zero follow-up after the sale.
Western Hemisphere culture is about anything but being a helpful servant (for lack of a better word for what you describe above). What’s a good way for folks to reinvent themselves as servants in a culture that pooh poohs servants?
Thx, G.
G’Day Logan,
Years ago, I read something to the effect that the value of “help” could only be effectively defined by the person being helped.
I think that the same applies to “awesome.” And you only need to be “awesome” to the people in your target market. Make sure you have fun too.
Regards
Leon
So good, it’s the first blog post I’ve ever promoted on my personal facebook page. I was about to close the browser on your web-site and this one post which I happened to open and read, pulled me in.