Color plays a critical role in the success of your brand. Pick the wrong colors, and you'll have problems with conversion rates. Pick the right colors, and you'll find your audience feeling more connected and receptive to your brand. In today's video (episode five of the branding project), I go over color selection for our project and show you some tools that will help you rock your own brand's colors. Signup for updates on this project To stay up to date with this project, and be notified when the new blog launches, enter your name and e-mail address below. Related Posts: Blog Branding Project – Final Episode Blog Branding Project – Episode 6 Blog Branding Project – Episode 4 Blog Branding Project – Episode 3 Blog Branding Project – Episode 2 Blog Branding Project – Episode 1 Want to Look Over My Shoulder as I Build a Brand? … [Read more...]
The Branding Project – Episode 4
I meet a lot of stubborn entrepreneurs. It always amazes me when a business owner insist on doing thing the way THEY want them done, when research shows their audience wants something else. Or when a business owner has an idea, a color, or a design style THEY love, and decide to plow forward with it even though it's exactly what their audience hates. I blame ego. In today's video (episode four of the branding project), I talk about being flexible when building your brand, and the importance of knowing your competition. Signup for updates on this project To stay up to date with this project, and be notified when the new blog launches, enter your name and e-mail address below. Related Posts: Blog Branding Project – Final Episode Blog Branding Project – Episode 6 Blog Branding Project – Episode 5 Blog Branding Project – Episode 3 Blog Branding Project – Episode 2 Blog Branding Project – Episode 1 Want to Look Over My … [Read more...]
The Branding Project – Episode 3
If you had to choose between a large market and a small one, which would you pick? Well if the smaller market is a tightly defined, niche market then choosing that as your target audience can get you better results than marketing to a broad, less defined market. In today's video, episode three in this series, I talk about this and reveal the direction this new blog will take and why. Signup for updates on this project To stay up to date with this project, and be notified when the new blog launches, enter your name and e-mail address below. Related Posts: Blog Branding Project – Final Episode Blog Branding Project – Episode 6 Blog Branding Project – Episode 5 Blog Branding Project – Episode 4 Blog Branding Project – Episode 2 Blog Branding Project – Episode 1 Want to Look Over My Shoulder as I Build a Brand? … [Read more...]
Blog Branding Project – Episode 2
Who, specifically, is your audience? One of the most critical factors for any brand's success is its ability to connect with its ideal audience. Step one in making that connection is researching your audience to learn as much about them as you possibly can. In this second episode of the Blog Branding Project, I show you how to gather some of this information by doing an example search, and talking about the results I found. You'll also find out whether the audience for this new blog will be mostly men, or mostly women. As always, I'd love your feedback and will be happy to answer your questions - just post them in the comments below. Signup for updates on this project To stay up to date with this project, and be notified when the new blog launches, enter your name and e-mail address below. Related Posts: Blog Branding Project – Final Episode Blog Branding Project – Episode 6 Blog Branding Project – Episode 5 Blog Branding Project – … [Read more...]
Blog Branding Project – Episode 1
Today is "day one" in our blog branding project. In this video, I introduce you to the project, talk about the inspiration for it, and work on developing a name for the blog. So enjoy the video, and feel free to post any questions in the comments below and I'll try to answer as many of them as I can in the next video. Copyblogger post I reference in the video: 125 Tips for Building an Irresistible Brand Signup below for updates on this project Enter your e-mail address below to receive updates about this project, be alerted when new episodes are posted, and get notified when the new blog gets launched. Previous posts in this series: Blog Branding Project – Final Episode Blog Branding Project – Episode 6 Blog Branding Project – Episode 5 Blog Branding Project – Episode 4 Blog Branding Project – Episode 3 Blog Branding Project – Episode 2 Want to Look Over My Shoulder as I Build a Brand? … [Read more...]
