11 Branding Mistakes that Make You Look Like a Rookie & Lose Sales Get the FREE eBook here

The Easiest Way to Get People to Say Yes

easy-street

Getting people to do what you ask, especially people who don't really know you, is hard. Unless you make it easy. Some of the biggest roadblocks that keep people from saying "yes" when you ask them to do something is that what you're asking is too involved, too complicated, takes too much time, or they don't know how. In other words, it's too hard to say yes. In order to get past those roadblocks, you need to compensate for three underlying factors that are present in every human being. 1. What's in it for me? You've probably heard marketing advice that says your marketing needs to answer the question "what's in it for me?" There's a reason that advice won't go away...because it's true. As people, we all have a certain amount of selfishness inside of us (some more than others). And one way that selfishness comes out is when we're asked to take action, we ask why. Why should I do this? What's in it for me? In fact, if you really dug deep into the human … [Read more...]

Continue Reading

The First Rule of Being Awesome

thumbsUp

What does it take to "be awesome?" If you've spent time reading advice on how to grow your audience, build a list, or have a popular blog, chances are you've seen the advice "be awesome" in there somewhere. But what does that mean? How, exactly, can you "be awesome?" Now maybe I've had my head under a rock, but it seems to me that there's lots of people telling you to "be awesome" and not enough people showing you how. So guess what? I'm going to do just that. Introducing "The Art of Being Awesome" In the coming weeks and months, I'm going to teach you the art of being awesome. I'll be covering specific things you can do to stand out, get noticed, and get people to like you. I'll even show you some of the steps I've used to connect with A-Listers when they had no idea who I was. I'm calling this the "Art of Being Awesome" because it truly is an art when done right, and one that I'm going to help you master. Alright, … [Read more...]

Continue Reading

Marketing Rehab: 21 Signs You Need Help

man-thinking

Celebrities and rehab. How many times have you heard those two words used together recently? News about celebrities entering or leaving rehab has almost become a daily occurrence these days. And whether it's for alcohol, drugs, sex, painkillers, or some other addiction, each of those celebrities you hear about in the news have one thing in common. They reached a point where they realized they needed help. They might have been warned by a doctor, got arrested, had someone stage an intervention, or realized on their own they were out of control. But regardless of how they reached that point, they all accepted the fact they needed help. Outside help. Professional help. Many entrepreneurs are in a similar situation with their marketing. I'll be honest; there have been times when I desperately wanted to stage a marketing intervention with a business owner who was completely oblivious to how bad their marketing sucked. Fortunately, self-restraint and the wise counsel of friends … [Read more...]

Continue Reading

30 Warning Signs Your Marketing Sucks

number30

Which of these scenarios sounds like you? 1. You've got lots of traffic to your blog (or website), but you're not getting any sales. 2. Your small business is struggling because you're not getting enough customers. 3. You're a freelancer or solopreneur that's working a lot of long hours, but are still struggling to pay the bills each month. If any of those scenarios sound familiar, your marketing probably sucks - or worse - you could be sabotaging your own marketing without realizing it. Finding the right combination of marketing tools to effectively promote your blog (or business) isn't hard, but screwing it up is infinitely easier than getting it right. Below I've listed 30 of the most common problems that will short-circuit your marketing efforts and kill your sales. Pay attention to these warning signs and you'll be able to get a better return on your marketing investment. 1. You don't have any brand at all. Having nothing to set you apart from your competition, … [Read more...]

Continue Reading

Giving Your Audience The Best You Have

4725243827_b68b7e770b_b

Have you settled for "good enough?" Many entrepreneurs and bloggers reach a point where they're willing to accept less than their best in an effort to be more productive. Either they slap something together quick to get it online, or they take something they've put hours of work into creating and pay little attention to it's presentation. Sad isn't it? I find it ironic that the very people that say they sell quality products, provide stellar services, or only write the best content for their audience are so willing to give less than their best in other areas of their business. Take, for example, the service provider that claims to be an expert, yet is inconsistent in their follow-up. The consultant who brags about the results they help you achieve, yet is lousy at returning calls and e-mails in a timely fashion. Or the blogger who writes powerful content yet is sloppy in their presentation, slapping it online in an amateur layout thinking "good enough." We're … [Read more...]

Continue Reading