Ebook

Do Your Readers Have Fan Stories?

A while ago, I was browsing the web and stumbled onto a news headline that announced Conan O’Brien had changed the opening credits of his show in response to a fan’s input. So I watched the video.   Here’s the dime-tour of the story for those of you who don’t have time to watch the video… One of Conan’s fans noticed the bass clef was in the wrong place on the musical staff during his opening credits, which he pointed out in a video he posted on YouTube. Conan saw the video, and made the change to his opening credits during his show in front of his audience, on national TV. His fans were thrilled because he involved them. My Personal Fan Story Recently I was asked by Chris Catania to share my favorite concert story as a fan. The funny thing is, I don’t have one.

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Ebook

Enchantment by Guy Kawasaki (Review)

Many of you may remember my post on Copyblogger where I talked about 125 Ways to Build an Irresistible Brand, and have also seen me use the term "irresistible" frequently when talking about building your own brand. But what is it, exactly, that makes a brand irresistible? In a word? Enchantment. I was fortunate enough to be one of the few people to receive an advance copy of Guy Kawasaki‘s new book Enchantment (Amazon affiliate link), and let me tell you . . . this book should be required reading for anyone wanting to build an irresistible brand in my opinion. Below, I’m including a short video review of the book as well, but here are some of the things I loved the most… First of all, I love the way the book reads. Its organization and flow is well thought out and makes the

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Ebook

101 Ways to Make Your e-Book Sexy

Congratulations, you’ve done it. You’ve finally finished writing that eBook you swore you’d make to help your audience with a problem you see all too often. Now what? Well, now that the writing is done, you need to pull it all together in a nice layout and get it ready for distribution. But what’s the best way to do that? Is there any “tricks of the trade” when it comes to eBook design? How do you create an eBook layout that’s both appealing and easy to navigate all at the same time? OK, first of all B-R-E-A-T-H-E. Repeat after me: “it’s going to be OK.” There, feel better? Cool. Now on to the good stuff… I’m about to give you a whole bunch of ideas on how you can make your eBook appealing, glamorous, and downright sexy. 101 ideas to be exact. Some are super easy, oth...

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Ebook

Go from Boring to Rockstar in 30 Days

Build a powerful brand that stands out, grabs the attention of your audience, and helps you rise to the top of your niche market with more qualified traffic, better conversions, and more sales. Which of these stories sounds like you? 1. You're a blogger who's been writing for a while now, and things seem to be going nowhere. You've got great information to share on your blog, and when you first got started it seemed like you were getting new readers faster than you're getting them now. And even though you're passionate about your topic, you're getting frustrated at the feeling that you're not getting anywhere - that things seem to have "stalled" and you're not sure why. 2. You've been laid off or lost your job and have been thrown into starting your own business just so you can pay

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