A while ago, I was browsing the web and stumbled onto a news headline that announced Conan O’Brien had changed the opening credits of his show in response to a fan’s input.
So I watched the video (below).
Here’s the dime-tour of the story for those of you who don’t have time to watch the video…
One of Conan’s fans noticed the bass clef was in the wrong place on the musical staff during his opening credits, which he pointed out in a video he posted on YouTube.
Conan saw the video, and made the change to his opening credits during his show in front of his audience, on national TV.
His fans were thrilled because he involved them.
My Personal Fan Story
Recently I was asked by Chris Catania to share my favorite concert story as a fan.
The funny thing is, I don’t have one. Not in the traditional sense anyway.
My favorite experiences at live performances came from the other side of the stage. The performance side. The times I was more than just a fan in the crowd.
The times I was involved.
There were times I volunteered to help with concert set-up and teardown for bands I liked. And there was one time I was a "roadie" for a theatrical production I loved – touring the eastern United States with the cast and crew.
Other fans asked for my autograph because they saw I was "with the band." The show manager even let me keep my stage pass when I left the tour, so I could hang out with them backstage whenever they came to my city.
But even when all I was doing was taping down wires on the stage (called a "gaffer" for you non-roadies), I was still having the time of my life.
I was on stage with my idols. I was helping them put on the show.
How Can You Give Your Readers Their Own Fan Story?
As a blogger, I feel it’s important to give as many readers as I can their own fan story by finding a way to help them feel involved in what I do.
The question is: what steps can you take to get your readers involved?
It might be answering their question in a blog post, or sending them an e-mail asking for input, or perhaps by involving a few of them to help get a project off the ground like Johnny B. Truant has done with his Badass Project.
The Bottom Line
If you can find a way to give readers a fan experience they can brag about, you’ll be building brand ambassadors that tell everyone who will listen how awesome you are.
By getting them involved, you gave them an experience they’ll never forget.
And they’ll love telling the story because by telling it, they’re really showing off how "cool" they are because they got to help you put on your "show" – borrowing some of your fame for themselves and promoting you in the process.
How about you? Do you have a fan story? A time an A-Lister in your niche got you involved with their "show?" If so, share it in the comments below along with any ideas you have on how bloggers can give their readers a fan story of their own.
- The Ravings of a True Fan
- Are You Ready for the Best Damn Ride of Your Life?
- How to Find the Gold in Your Business (from Copyblogger)
- Build the Perfect Blog Audience for You (from Problogger)
- Fans, Participants and Spectators (from Seth Godin)
- How to Turn Visitors into Raving Fans (from Chris Garrett)